Current and Former SASQ Media Properties

Current Properties

Jay Kumar’s BassBlaster (bassblaster.rocks)
The first curated daily email (not exactly) in bass fishing and the only mobile product in the #1 fishing market in the world. Launched Q1 2012, now the #2 daily read in bass fishing, reaches over 130+K hardcore anglers with each send.

Target Walleye (targetwalleye.com)
Similar product to the BassBlaster but in different fishing verticals (open-water walleye and ice fishing), launched Q4 2014 and now the #1 platform in those markets reaching nearly 200K anglers every send.

Sea Foam Top 5 of the Week videos
Well-regarded unique, humorous weekly news video series launched in 2022 that in 2023 is garnering streaming interest.

Mothballed

BassGold.com (bassgold.com)
Web-based membership app, v1.0 launched May ’11, v1.2 launched January ’12, v2.0 launched April ’13. Still works amazingly well, just not being developed right now.

DeerBlaster (deerblaster.com)
Launched Q3 2019 into the #1 hunting market in North America, whitetail deer hunting. Mothballed at the end of 2022 with 34K subscribers.

The SlabBlaster
The first curated email newsletter on crappie fishing, launched Dec ’13, became the #2 media platform in its category.

Serious Bird Hunting (seriousbirdhunting.com)
The first multimedia initiative in the outdoors market to take a 70-year-old conversation about upland bird hunting and bring it into the 21st Century. Media included website (SeriousBirdHunting.com), books (first book is Serious Grouse Hunting, Book 1), social, TV treatment. Lots of growth and buzz, but SBH was mothballed due to hunting industry apathy about upland hunting. A shame.

WoodyTone.com (woodytone.com)
Blog launched early ’09 for connoisseurs of classic rock guitar tone. As of Q4 ’11 was one of the biggest music industry blogs and the biggest rock gear blog. Mothballed to focus on fishing.

Former Properties (SOLD)

Outdoor Sports

OutdoorsFan Media was the world’s largest publisher of daily outdoor sports news when sold to InterMedia Outdoors, a division of New York, NY-based media investment fund InterMedia Partners VII, in July 2007. The transaction was the world’s first sale of a profitable, web-only media company. Under the OutdoorsFan Media umbrella were:

Web
BassFan.com – The first and still market-leading news site for this tight community of enthusiasts.
BassFanArmy.com – News site for grassroots tournament membership program, the largest in fishing.
InshoreFan.com – The first news site covering competitive inshore/near-shore saltwater fishing.
WalleyeFan.com – The first independent news site covering competitive walleye fishing.
OutdoorsFanWeather.com – The only weather site geared to outdoors enthusiasts.
ShotgunFan.com – The first news site covering competitive shotgun shooting, with some hunting content.

Proprietary Stats
> BassFan World Rankings – The first and still only statistical world ranking of professional bass anglers. Believe it or not, this ranking system is one of the most complex in pro sports.
> Earnings, caught-weight and sponsor stats never before seen in professional bass fishing.

Print
BassFan MAG – The first fishing magazine (annual) about professional anglers, rather than just where and how to fish.

Membership
BassFan Army – The world’s largest (number of members) membership program for grassroots competitive bass anglers.

Events
> Top Gun Championship – Televised championship tournament based on the BassFan World Rankings of professional anglers from both major leagues.
> Weekend Warrior Championship – Televised annual national championship for BassFan Army members.

Firearms Training

Threat Dynamics (threatdynamics.com)
At the time the only company in the world that provided small-arms training and education to civilians using military-level tech. Also provided training to local, state and federal law enforcement.

Former Properties (FOLDED)

Fishing

The IceBlaster
The first curated daily email newsletter about ice fishing, seasonal, launched Q1 ’14, now part of Target Walleye.

BassParade.com
The highest-trafficked blog in the biggest market in fishing, folded to focus on mobile media (BassBlaster).

Rock Music

ToneArchive.com
Curated wiki archive of all gear used by rock musicians to achieve their signature tones.

AmpGAS.com
Blog about guitar amplifiers.

^ Both had legs but folded them to focus on fishing.

Ball Sports

FootballGenerals.com
Provided the only statistical week-to-week rankings of NFL head coaches, active only during football season. Actively followed for a time, really cool.